Note: Snap’s promotion sources only publish viewers gender data for “woman” and “male” users, nevertheless the figures posted for these demographics don’t normally incorporate as many as the whole person determine, so percentages shown below may not sum to 100%.

Go international: see how Hong Kong’s recent “point out of digital” compares with connectivity in other nations around the world by looking at our flagship Digital 2024 International Overview Report, which includes countless slides of worldwide digital data, and our in-depth Assessment of what these figures may well suggest for you personally.

As we mentioned within the Facebook area previously mentioned nevertheless, adjustments during the viewers reach figures printed in Meta’s ad arranging instruments do not necessarily correlate with overall alterations in its platforms’ Energetic consumer bases.

With a quarterly basis, the organization’s data also expose that the dimension of Instagram’s advertisement viewers in Hong Kong remained unchanged amongst Oct 2023 and January 2024.

As being a result, adjustments in advert arrive at might not essentially suggest any alter in the platform’s All round person base.

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Even so, Notice that LinkedIn’s advertising tools publish viewers achieve data determined by total registered users, rather than the every month Lively buyers that variety The idea with the advert arrive at figures posted by most other social media platforms.

Get new insights: our useful social websites overview web page helps you stay up to date with worldwide social websites developments, presenting essential headlines for social media adoption, along with the newest consumer figures for the entire read more world’s most generally used social media marketing platforms.

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Permit’s get a more in-depth check out what the newest numbers convey to us, starting up with a few important context associated with the population of Hong Kong.

But In spite of these caveats, Meta’s ad get to data even now features useful insights into how Facebook use is evolving.

The business’s on a regular basis revised figures advise that Instagram’s advertisement attain in Hong Kong was comparable to forty nine.4 p.c of the overall populace At first from the calendar year.

Notice: Meta’s advertising methods only publish audience gender data for “female” and “male” buyers.

Whatever the explanation for these anomalies although, we suggest warning when analysing or interpreting X’s claimed figures for use by gender.